Sunday, September 15, 2019
There are thousands of people in the blogosphere who think creating AWESOME content is enough to pull traffic.
They are of the view that if they publish in-depth posts, people will link to them, resulting in a traffic boost.
That may be correct to some extent but alas! It isn’t easy, though.
If you’re serious about increasing your website visitors, there’s one POWERFUL way……. And that’s ‘looting’ your competitor’s traffic!
If not, you’ll be adopting the “cooked spaghetti approach,” which is nothing but throwing a bunch of stuff against a wall with the only hope that something sticks on to it.
Although the words “loot” and “steal” on this post may sound unmannerly, these techniques have been well-founded and practical tactics to improve your site traffic.
If you can offer the searcher higher value by stealing, it’s fair enough. Keep reading to learn how………
Stealing Traffic for Traffic Aficionados
1. Find Your Competitor The first step involves finding your competitor. If you fail this step, you’ll be leaving a lot of money on the table.
Your competitors are those websites that rank for those keywords which you’ve been greedily eyeing. First, find a dozen of keywords for which you’d like to rank.
Perform a Google search for these keywords after selecting your desired location by heading to the search settings, as shown below:
- Ranking for multiple keywords
- Those that get more search traffic compared to yours You can also use SimilarWeb to find your competitors.
To find the traffic of any site, use Similar Web’s Chrome Extension.
You can see below that neilpatel.com received 7.89M visitors in March 2019, with most of the traffic coming from India.
Here are two essential points on choosing your competitors:
- Choose a website that receives more search traffic compared to your site
- Secondly, don’t pick a competitor that gets a massive amount of search traffic because you’ll be competing with industry giants. And that’s an uphill battle.
2. Loot Their Back Links If you want to steal your competitor’s traffic, you’ve to find out where they are getting backlinks.
The more backlinks you get, the higher the rankings and therefore, the traffic.
You can approach this by different techniques.
One of the many tools that we’ll be using for this is Ahrefs Site Explorer, which allows you to check 404 pages in a website besides the referring domains.
The other tool that we’ll be using is Dead Link Checker. The tool allows you to look for links in those referring domains and verify that they aren’t functioning.
To begin, enter your competitor’s URL in site explorer and click on “Best by links”. You can see pages with the highest clicks and referring domains.
In the next step, change the HTTP Code in one of the filters to 404 not-found. Find a page that has a topic with content relevant for your website.
Now it’s time to track the referring domains of the dead page and check websites that have linked to it. Pick one of the sites you’d love to target using Dead Link Checker.
From the data gathered, take what’s out there and blow it out of the water, indicating create an even better piece of content.
Here are some pointers that may be of immense help: Make your content longer More up-to-date Scintillating design More thorough Use the right keywords using Step#3 Once you create content, it’s time to reach out to the right people….
Outreaching involves endorsing your content to the webmasters and authors of pages with dead links. While writing your email pitch, point out the dead page and mention that you’ve created content capable of swapping out the dead link with a fresh one.
Below is a template you can use while outreaching:
Remember to make it more personalized based on the type of blogs you’re approaching. That will result in a better response rate.
Based on how many people you reach out to, your content will not only garner organic traffic but will be a fantastic source of referring domains.
3. Raid Their Keywords
Finding keywords is synonymous to fighting tooth and nail……
But if you can find the right keywords, you can make a massive difference in your blog traffic.
Thankfully, you can use a technique to make up for the time spent on keyword research as you’ll still be deriving benefits of the entire process.
The question is, how?
One of the best tools you can use is Alexa.
Head over to Alexa’s Site Info tool and enter your competitor’s link:
Hit “Run Analysis”, and the software pulls up some rich information.
Firstly, you can see their traffic sources:
This feature is pretty impressive as you can effortlessly find out whether or not the site is putting enough of their SEO efforts.
Next, you can find their buyer keywords and easy-to-rank-for keywords.
This acts as a great yardstick while measuring the keywords of your competitors. It also gives you an idea about the keywords you should target.
Creating a free trial account will help you to come up with even more data.
If you’ve multiple competitors, add them to the box and gather a comprehensive report. And there you go…….
A whole bunch of amazing keywords and data which you can leverage on!
Hit the download button and save it in a spreadsheet.
The final step here is to analyze the keywords that will bring you a whole lot of traffic.
You can rely on Alexa’s Keyword Difficulty Tool to find the best keywords for your site. The tool allows you to find the odds of your site ranking for a given keyword depending on your site strength.
You can save hours of sweat by using the numerous tools available on Alexa while finding the most profitable keywords.
4. Take your Site Speed to a New Level
In 2017, Google released a comprehensive report showing the impact of page speed on SEO.
One of the most critical determinants they worked on was finding how it affected rankings, bounce rates, and CTR.
A crucial piece of data was Google’s information on bounce rates.
If your site takes a long time to load, the probability of someone bouncing goes up exponentially.
Speed is of utter importance as far as rankings are concerned. If the bounce rate of your site is high because of load time issues, Google will segregate it and move it down the ranking ladder.
The key intake here is that if you want to steal your competitor’s traffic and leads, you should leave no stone unturned to be faster than them.
Let them access your content easily without having to wait.
Firstly, you need to find out how speedy your competitor is.
PageSpeed Insights can help you in this regard. Once you launch the tool, run it on your competitor.
If you notice their speed isn’t up to required standard both on desktop or mobile, you’ve got a new opportunity to overpower them.
And when you find their site isn’t loading fast, it’s time to act on optimize your pages for speed.
This gives you a leading edge over them.
And the good news is that most sites in various industries are too slow, according to Google:
A terrific way to improve your site speed is to compress images. It requires almost no work and increases your page speed.
It also helps improve your technical SEO.
The plugin WPMU Dev compresses the images on your site. Every time you upload a new image to your site, ensure to smush it.
You can check out these free tools to compress the images so that you can outperform and outrank your competition.
Moz has a detailed guide on improving your site speed.
5. Guest Posts
With guest blogging being one of the easiest and most effective ways to build quality backlinks, your competitors are likely using this approach. To steal their backlinks and traffic secured through guest blogging, find the sites where they’ve guest posted.
The concept is that if your competitor has published a guest post on a particular site, the chances of you getting published there is high.
How do you find the places where your competitors are guest posting?
A straightforward approach is to enter your competitor’s URL into Backlink Competitors Checker and find sites they’ve got links from via guest blogging.
Another effective technique is to use Ahref’s Content Explorer. Similar to Google, this tool has a whole lot of advanced search operators and can also show you posts created by a particular author. Remember to add the appropriate filters while performing the search.
The last step involves reaching out to these webmasters with a request for a guest post. And there you go…
A bunch of backlinks from the same sites as that of your competitors….
Stealing your competitors’ traffic is time-consuming and onerous.
If you work a little hard with your innovative mind, you can find many opportunities to make your website better and more effective. However, knowing which ones can have the best impact is not easy.
To worsen matters, your competitors may also be following the same techniques. They may have outranked you with better keywords, traffic, and leads, which indicates that they are ahead of the curve.
Don’t fret though since this is an opportunity in disguise as it propels you to learn the tricks of the trade and work on new strategies.,
If you want traffic and rankings, use these tips to spy on your competitors, and make your website a lead-gen machine. Using these techniques, you already know ahead of time your hard work is going to pay off.